We untame brands

We untame brands

The Team

Chris Booth

Founder and Rewilding Enthusiast

The Team

Chris Booth

Founder and Rewilding Enthusiast

Our Hot Take

Your Brand Isn’t Broken. It’s Domesticated.

Most companies don’t lose because of competition.
They lose because they’ve been tamed.

Bloated org charts. Polite mediocrity. Strategy decks no one believes.
Silos protecting themselves while margins compress.


We rewild companies.

Strip out artificial constraints. Put the brand back at the center.
Rebuild around truth, focus, and performance.
When coherence returns, growth follows.

Your Brand Isn’t Broken. It’s Domesticated.

Most companies don’t lose because of competition.
They lose because they’ve been tamed.

Bloated org charts. Polite mediocrity. Strategy decks no one believes.
Silos protecting themselves while margins compress.


We rewild companies.

Strip out artificial constraints. Put the brand back at the center.
Rebuild around truth, focus, and performance.
When coherence returns, growth follows.

Our process

rewild

rewild

01

Look For Trouble

Purpose

Most companies can describe their problems. Few can explain the pattern underneath them.We look for the pivot points that are slowing momentum - commercially, operationally, and humanly -  and we turn that into a small number of decisions that matter.

Our Methodology

Deliverables

Outcomes

01

Look For Trouble

Purpose

Most companies can describe their problems. Few can explain the pattern underneath them.We look for the pivot points that are slowing momentum - commercially, operationally, and humanly -  and we turn that into a small number of decisions that matter.

Our Methodology

Deliverables

Outcomes

02

Define Next

Purpose

We sharpen the brand into a strategic idea then translate it into a direction the business can actually execute.

We quantify opportunity, pressure-test scenarios, and commit to the few moves that unlock the next chapter.

Our Methodology

Deliverables

Outcomes

02

Define Next

Purpose

We sharpen the brand into a strategic idea then translate it into a direction the business can actually execute.

We quantify opportunity, pressure-test scenarios, and commit to the few moves that unlock the next chapter.

Our Methodology

Deliverables

Outcomes

03

Fall In Love

Purpose

Strategy works when people want it.

We help teams commit to a future worth executing, and break it into work that’s specific, owned, and doable.

Our Methodology

Deliverables

Outcomes

03

Fall In Love

Purpose

Strategy works when people want it.

We help teams commit to a future worth executing, and break it into work that’s specific, owned, and doable.

Our Methodology

Deliverables

Outcomes

04

Create Leverage

Purpose

Leverage is capital and capacity.

We create the conditions for change by reallocating resources, raising capital when needed, and redesigning operations so the company can scale without adding unnecessary headcount.

Our Methodology

Deliverables

Outcomes

04

Create Leverage

Purpose

Leverage is capital and capacity.

We create the conditions for change by reallocating resources, raising capital when needed, and redesigning operations so the company can scale without adding unnecessary headcount.

Our Methodology

Deliverables

Outcomes

05

Get Moving

Purpose

This is where we make the strategy real.

We embed with the team, drive the first big moves, and build the tools and cadence that keep momentum alive.

Our Methodology

Deliverables

Outcomes

05

Get Moving

Purpose

This is where we make the strategy real.

We embed with the team, drive the first big moves, and build the tools and cadence that keep momentum alive.

Our Methodology

Deliverables

Outcomes

Engagement Options

how we engage

how we engage

Portfolio Partner

Duration

6 to 12 months

Portfolio Partner is the long game. We repeat the Friendly Beast system across multiple assets, support diligence when needed, and build a shared playbook for value creation. It’s designed for owners and investors who want consistent momentum across a portfolio and not one-off projects.

Portfolio Partner

Duration

6 to 12 months

Portfolio Partner is the long game. We repeat the Friendly Beast system across multiple assets, support diligence when needed, and build a shared playbook for value creation. It’s designed for owners and investors who want consistent momentum across a portfolio and not one-off projects.

Operating Partner

Duration

3 to 6 months

This is the deep embed. We stay close to the team, drive sequencing and execution, and help leadership make the right calls in the right order as things evolve. The result is sustained momentum, a stronger operating system, and measurable progress across the business.

Operating Partner

Duration

3 to 6 months

This is the deep embed. We stay close to the team, drive sequencing and execution, and help leadership make the right calls in the right order as things evolve. The result is sustained momentum, a stronger operating system, and measurable progress across the business.

Who We Work With

portfolio

We have built, scaled, and advised the breakout consumer brands of the past decade.

Start-ups

Enterprises

Start-ups

Enterprises

Who We Work With

portfolio

We have built, scaled, and advised the breakout consumer brands of the past decade.

Start-ups

Enterprises

Start-ups

Enterprises

Who We Work With

portfolio

We have built, scaled, and advised the breakout consumer brands of the past decade.

Start-ups

Enterprises

Start-ups

Enterprises